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Exotiq Living comes to life
Hua Hin, Thailand - November 2008
Exotic Properties, the owners' of Exotiq Real Estate,
South East Asia's largest resort focused property agent
and Life Solutions, the Hua Hin based kitchen and interior
supply company have just unveiled their new joint venture
called 'Exotiq Living'.
Exotiq Living will establish a chain of furnishing and
interior design retail shops across South East Asia,
allowing consumers to purchase a range of quality items to
furnish and decorate their homes in an exotic style. The
first Exotiq Living store will open this January in Hua
Hin, Thailand's popular coastal resort two hours south of
Bangkok.
"We aim to cater for the mid to upper markets by providing
an affordable range of spectacular furniture from across
Asia" explained Gregory Love, Managing Director of Life
Solutions. "Many of the items for sale will be sourced
from the best manufacturers in the region but we will also
develop an exclusive range of 'Exotiq' branded items,
which you will only be able to find at Exotiq Living"
Left to right: Angus Maclachlan (Exotic
Properties), Nipa Rangsimunt (Life Solutions), Dominique
Gallmann (Exotic Properties) and Gregory Love (Life
Solutions)
Exotiq Living plans to grow through franchising and
corporate operations. Other Thai destinations, such as
Phuket and Koh Samui are already in the pipeline for next
year but it is likely to be in Bali, Indonesia, where the
second store, to follow Hua Hin, will open. The target is
to have 10 resort located stores by 2011.
"Exotiq Living is another step in the lateral development
of the 'Exotiq' brand in Asia" commented Angus MacLachlan,
CEO of Exotic Properties at the signing ceremony in Hua
Hin. "Our goal is to establish 'Exotiq' as THE brand that
helps people to establish new lifestyles in paradise. We
focused first on building our network of Exotiq Real
Estate offices but we have always believed that there is a
significant value chain for our clients if we can connect
our Exotiq brand through property, travel, publishing and
retailing businesses. Exotiq Living provides a major link
in this strategic chain"
In addition to the resort locations where consumers are
already familiar with the Exotiq brand, Exotiq Living has
big plans to develop major city centre stores in capitals
such as Singapore, Hong Kong and Tokyo. "It's not just the
people who live close to a tropical beach who can enjoy an
exotic way of life." said Mr. Love, "Many city dwellers,
inspired on their holidays, look to furnish and decorate
their city apartment or house in the same style as a Bali
or Phuket villa. Up to now the only option is to pack up a
container and ship it home..with Exotiq Living city
stores, paradise comes to town!"
Exotiq Real Estate is South East Asia's largest
independent resort focused property consultant with 11
offices in 9 paradise locations across Thailand and
Indonesia.
For more information:
Angus MacLachlan
[M] Thailand: +66 [0] 83 116 2852
[E] angus@exotiqrealestate.com
[W]
www.exotiqrealestate.com |
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